Whoever Makes the Most Mistakes Wins by Richard Farson

Author:Richard Farson
Language: eng
Format: epub, pdf
Publisher: Free Press
Published: 2002-10-06T04:00:00+00:00

Roads Best Not Taken

No matter how much they crave innovation in principle, most corporations are risk averse at heart. Too often, their managers resort to tactics that look as though they might promote innovation, but probably won’t, because they involve no real risk, no fundamental change. Like a Harley-riding CEO, such tactics give the illusion of dynamic change without much substance. These strategies are based on old paradigms of success and failure. They include:

1. EXHORTATION. Exhorting employees in speeches, memos, and e-mail to be bolder, take more risks, and be more entrepreneurial seldom accomplishes anything of the sort. Pleading with employees to “take more risks!” is like admonishing a slumping batter to “get more hits!” Those exhorted usually know they should be bolder, but they sense, usually accurately, that no matter how much they’re encouraged to take more chances, most settings offer far greater rewards for playing it safe. Shrewd employees realize that behind every plea to take more risk is the implied corollary: “Just be sure they succeed.” In the words of one middle manager, “They keep telling us to take more risks, but you’re expected never to fail.”

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